Fractional CMO & Marketing Leadership

Fractional CMO & Marketing Leadership

Growing a business requires more than great marketing campaigns—it requires clear strategy, strong leadership and flawless execution.

I work with ambitious fintech, financial services and blockchain companies that need senior marketing expertise to accelerate growth, launch products and build a scalable marketing function. Whether you're an early-stage startup preparing for rapid growth or an established company entering new markets, I provide strategic direction while remaining hands-on throughout execution.

What I Can Help With

I support founders, executive teams and growing marketing departments with:

• Marketing strategy and planning
• Go-to-market strategy
• Product marketing and positioning
• Brand development and messaging
• Demand generation and growth marketing
• PR and communications
• Content strategy and thought leadership
• Event and partnership marketing
• Team leadership, mentoring and agency management

International Experience

With more than 15 years of experience, I have led marketing initiatives across Germany, Switzerland, France, the UK and wider Europe while working with global teams and international stakeholders.

My background spans traditional financial services, asset management, ETFs, fintech and digital assets, giving me a strong understanding of regulated industries as well as high-growth technology companies.

Why Work With Me

I combine strategic thinking with hands-on execution.

Throughout my career I have:

• Supported the launch of 25 investment products across Europe
• Built and scaled European marketing functions
• Led international go-to-market initiatives
• Managed PR, digital campaigns and content strategies
• Organised major industry events and partnerships
• Worked closely with executive leadership, sales, product and compliance teams

My focus is always the same: building marketing that supports measurable business growth.