About Me
Alexandra Hoppe
CMO, HoppeGrowth | Senior Marketing Consultant
Where traditional finance meets digital assets. Strategic marketing that drives growth.
I help financial services, fintech and digital asset companies grow through clear positioning, compelling storytelling and data-driven marketing strategies. Whether launching a new product, entering a new market or strengthening an existing brand, my focus is always on creating measurable commercial impact.
With more than 15 years of international marketing experience, I have worked with some of the world's leading financial institutions, including Commerzbank Investment Banking, BNY Mellon and Invesco, before specialising in digital assets at Bitwise Asset Management (formerly ETC Group).
Having built my career across both traditional finance and digital assets, I understand how to translate complex financial products into marketing that is clear, credible and commercially effective. I combine strategic thinking with hands-on execution - from market positioning and go-to-market strategies to product marketing, PR, content and demand generation.
Today, I partner with financial institutions, fintechs, blockchain and digital asset companies that need experienced marketing leadership - whether as a consultant, fractional CMO or strategic marketing partner.
Experience includes Bitwise Asset Management (formerly ETC Group) • Invesco • BNY Mellon • Commerzbank Corporates and Markets
Languages Fluent in English, German and French
15+
Years of International Marketing
12+
Years in Financial Services
14
Digital Asset Product Launches
3
Languages
How I work
Helping financial services, fintech and digital asset companies grow through strategy, positioning and execution.
