European Market Expansion

Expanding into a new market requires more than translating a website. It requires a deep understanding of local cultures, customer behaviour, regulations and market dynamics.

I help financial services, fintech and digital asset companies successfully expand across Germany, Switzerland, France and the UK, developing marketing strategies that connect with local audiences while maintaining a consistent global brand.

From market research and localisation to product launches, PR and events, I support every stage of your European growth journey.

Market Entry Strategy

Every market is different.

I help businesses evaluate opportunities, identify target audiences and develop practical go-to-market strategies tailored to each country. By understanding local market dynamics and customer expectations, I help reduce risk and accelerate market adoption.

Services include:

Market entry strategy
Competitor analysis
Customer insights
Target audience definition
Market positioning
Go-to-Market planning
Growth strategy

Localisation & Multilingual Marketing

Successful expansion goes beyond translation.

Having lived and worked in Germany, France and the UK, I understand the cultural differences that influence successful marketing across Europe.

Working fluently in English, German and French, I help companies adapt their messaging, websites and marketing materials so they resonate naturally with local audiences.

Services include:

Website localisation
Marketing material adaptation
Product messaging
Campaign localisation
Press releases
Email campaigns
Event communications
Sales presentations

Product Launches Across Europe

Launching a product across multiple markets requires careful planning and coordination.

I support product launches from positioning and messaging through to campaign execution, PR, events and partner communications, ensuring consistent messaging across every market.

Throughout my career I have supported more than 25 product launches, including 14 digital asset ETP launches during my time at ETC Group/Bitwise Asset Management.

Building Your European Presence

Growing successfully in Europe means building credibility as well as awareness.

I help companies strengthen their presence through integrated marketing campaigns, PR, thought leadership, content marketing, events and strategic partnerships that support long-term business growth.

Support includes:

Brand positioning
Public Relations
Content Marketing
Event Marketing
Trade Shows
Executive Roadshows
Product Marketing
Marketing Campaigns
Lead Generation

Why work with me?

International expansion requires local expertise.

With more than 12 years of marketing experience in financial services, fintech and digital assets, I combine strategic thinking with hands-on execution to help companies enter new markets and accelerate growth.

✓ 16+ years of European marketing experience

✓ 25+ successful product launches

✓ Trilingual: English • German • French

✓ Germany • Switzerland • France • UK